To expand your roofing business, you need to hire skilled workers, invest in marketing, and offer more roofing types. The roofing industry is growing fast. According to IBISWorld, the U.S. roofing market will reach $81.3 billion in 2025. This means more work is available for companies that grow smart. You can hire helpers, buy new tools, or start offering services like cool roofs or solar roofing. The key is finding workers and getting customers to know about your business.
How Do You Hire More Roofers?
Finding workers is hard right now. According to the National Roofing Contractors Association (NRCA), 85% of contractors struggle to find skilled workers. You need to offer good pay and training.
Start by posting jobs online. Use Facebook, Google Jobs, and local job boards. Offer training programs to new workers. Pay more than other companies nearby. According to the U.S. Bureau of Labor Statistics, roofers earn about $48,000 to $52,000 per year. Offer bonuses for safety and good work. Hire helpers and train them over time. Many helpers become full roofers after a few years.
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What Marketing Works for Roofing Companies?
Most customers search online before hiring a roofer. Get found on Google Maps and Google Search. Use photos of your past work.
According to Roofing Webmasters, 55% of customers search online before booking a roofer. Post before and after photos on your website and Facebook. Ask happy customers to leave reviews. According to BrightLocal, 35% of homeowners say online reviews are their top decision factor. Run Google ads after big storms. Hail storms cost homeowners $160 billion in reconstruction costs in 2024. This means more roof repair jobs for you.
Should You Offer New Roofing Types?
Yes. Most roofs today are asphalt shingles. But metal and cool roofs are growing fast.
According to the Metal Roofing Alliance, metal roofing holds 17% market share in residential roofing. Cool roofs are growing at 6% annually. Solar roofing demand is growing 15% annually, according to PRNewswire. Train your team on metal roofs and cool roof coatings. These jobs pay more than basic asphalt work. You can charge more and make bigger profits.
How Can You Get Better Jobs?
Focus on bigger commercial jobs and insurance claims. Big commercial roofing jobs are steady work.
| Roofing Type | Market Share | Growth |
|---|---|---|
| Asphalt Shingles | ~80% of projects | Stable |
| Metal Roofing | ~10% of projects | Growing |
| Cool Roofs | Rising | 6% annually |
| Solar Roofing | Emerging | 15% annually |
Partner with insurance companies. After storms, many homeowners file roof damage claims. Be ready to help them. Get certified to work with insurance. Offer free inspections after big storms. This builds trust and gets more jobs. Focus on areas with lots of storms. Florida has 25,190 roofers employed there, according to the U.S. Bureau of Labor Statistics. It has high demand because of hurricanes and hail.
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Talk with a local roofing services to review your options and get a detailed estimate for your project.