To get leads for roofing jobs, you need to use online marketing, local ads, and word of mouth together. According to IBISWorld, the U.S. roofing contractor market size is $81.3 billion, and 99,203 roofing companies compete for customers. Most of these leads come from homeowners searching online after storms or finding your business through reviews. You can also get leads by working with insurance companies, joining local networks, and asking past customers for referrals. The key is being visible when people need a roofer most.
Use Google Maps and Local Seo
Google Maps is where most roofing leads start. When homeowners search “roofer near me,” your business needs to show up. According to Roofer’s Guild, 55% of customers search online before booking a roofer. Make sure your Google Business Profile is complete with photos, hours, and reviews.
Local SEO costs less than big ads. According to Roofer’s Guild, Google Maps SEO costs 50% less per lead than direct mail. Keep your name, address, and phone number the same on all websites. Post before and after photos of real roof jobs.
Related articles:
- How to Get Roofing Jobs
- How to Get Roofing Leads Online
- Can I Get a Grant to Reroof My House
- Can I Get a Government Grant to Fix My Roof
- How to Get Your Own Roofing Leads
- How Long Does It Take to Get a Roofing License
- How to Get Roofing Leads from Insurance Companies
- How to Get Roofing Leads on Facebook
- How to Get Commercial Roofing Jobs
Get Reviews and Build Trust
Reviews are powerful. According to BrightLocal data cited in industry reports, 35% of homeowners say online reviews are their number one factor for hiring a roofer. Ask happy customers to leave reviews on Google, Yelp, and Facebook.
More reviews mean more leads. Happy customers also tell their friends. This free word of mouth works well in roofing because neighbors trust neighbors.
Storm Damage Marketing
Big storms create roofing jobs fast. According to NOAA data, there were 27 billion-dollar weather disasters in 2024, including 1,882 tornadoes and 11 hurricanes. After storms hit your area, homeowners need roofers urgently.
Send postcards or emails after storms. Contact insurance companies. According to the Insurance Information Institute, hail damage cost U.S. homeowners $160 billion in reconstruction value in 2024. This means many roofs need repair. Post on social media that you help with insurance claims.
Lead Sources Comparison
| Lead Source | Cost Per Lead | Best For |
|---|---|---|
| Google Maps SEO | Low | Local searches |
| Direct Mail | $55 | Storm areas |
| Facebook Ads | Low to Medium | Targeting homeowners |
| Referrals | Free | Long-term growth |
According to Roofer’s Guild, roofing ads average $11.13 cost per click and 3.85% click through rate on Google. The best leads come from a mix of these sources working together.
Related articles:
- How to Get Free Roofing Leads
- How to Get a Website for My Roofing Business
- Can I Get My Roof Replaced for Free
- How to Get Leads for Roofing
- How to Get Commercial Roofing Leads
- How to Get Roofing Jobs from Insurance Companies
- How to Get More Roofing Jobs
- What Is the Cheapest Way to Get a New Roof
Work with a professional roofing contractor to protect your property with quality roofing solutions.