To grow your roofing business, you need to focus on finding more customers, keeping them happy, and using smart marketing. The roofing industry is booming right now. According to IBISWorld, the U.S. roofing contractor market size reached $81.3 billion in 2025, growing at 1.9% that year. This means there are plenty of chances to grab new jobs and build your reputation. You can grow by getting better at online marketing, hiring skilled workers, and offering the services customers want most.
Why Is Roofing Business Growing?
Weather damage is driving roofing demand way up. According to NOAA, there were 27 billion-dollar disasters in 2024, including 1,882 tornadoes and 11 hurricanes. Homeowners need repairs and replacements fast.
More people are also fixing old roofs. According to RubyHome, the average roof is just over 19 years old when replaced. About 44% of U.S. homes are 30 or more years old. This means millions of roofs need work soon.
Related articles:
- How to Grow a Roofing Company
- How to Name a Roofing Business
- How to Grow Roofing Business
- How to Start My Own Roofing Business
- How to Find Employees for Roofing Business
- How to Start a Roofing Business With No Experience
- How to Run a Successful Roofing Business
- How to Start a Roofing Business
How Can You Get More Customers?
Most customers search online before hiring a roofer. Use Google Maps and local SEO to show up in searches. According to LocaliQ, roofing ads get 3.85% click-through rates and average $11.13 per click.
Online reviews matter too. According to BrightLocal, 35% of homeowners say online reviews are their number one reason for choosing a roofer. Ask happy customers to leave good reviews on Google, Yelp, and Facebook.
Try post-storm marketing. After bad weather hits your area, send door hangers and postcards. Many homeowners file insurance claims and need roofers right away.
What Services Should You Offer?
Asphalt shingles are still the most popular choice. According to RubyHome, asphalt shingles are used in about 80% of projects. But don’t stop there.
Offer metal roofing and cool roofs too. These are growing fast. Metal roofing lasts 40 to 80 years, and cool roofs can save homeowners money on energy bills. According to Allied Market Research, green roofing will grow at 5% or more each year through 2030.
| Roofing Type | Lifespan | Cost Range |
|---|---|---|
| Asphalt shingles | 20-30 years | $4.25-$4.95 per sq. ft. |
| Metal roofing | 40-80 years | $5.50-$17.05 per sq. ft. |
| Cool roofs | 25-40 years | $5.50-$7.50 per sq. ft. |
How Do You Keep Good Workers?
Finding skilled roofers is hard right now. According to the NRCA, 85% of contractors report skilled labor shortages.
Pay fair wages and offer good benefits. According to the U.S. Bureau of Labor Statistics, roofers earn a median wage of $50,030 per year. Offer steady work and a safe job site. Train new workers well. When your team is strong, you can take on more jobs and grow faster.
Related articles:
- How to Start a Roofing Business in Texas
- What Do I Need to Start a Roofing Business
- How to Advertise My Roofing Business
- How Do I Sell My Roofing Business
- How to Sell My Roofing Business
- How to Start Your Own Roofing Business
- How Technology Improves Roofing Business
- How to Grow a Roofing Business
Contact a qualified roofing company for expert guidance on roof repair, replacement, or installation.