To market a roofing company, you need to use local SEO, online reviews, Google Maps, and content about real projects. Most roofing companies do not do this well. According to Roofing Webmasters, 70% of roofing companies are unhappy with their SEO results. You can fix this by showing your best work online and helping customers find you in their area. The roofing market is growing fast, and the right marketing helps you reach homeowners who need roof help now.
Use Google Maps and Local Seo
Google Maps is where homeowners search for roofers near them. According to LocaliQ, 55% of customers search online before booking a roofer. Your business needs to show up on Google Maps with good photos and reviews.
Make sure your address, phone number, and hours are correct. Get customers to leave reviews after work is done. Reviews help you rank higher on Google Maps.
Related articles:
- How to Register a Roofing Company
- How Much to Start a Roofing Company
- How to Start Your Own Roofing Company
- How to Start a Roofing Company in Texas
- What License Do You Need to Start a Roofing Company
- How to Find a Good Roofing Company
- How Do You Market a Roofing Company
- How to Market a Roofing Company With Google Ads
- What Is the Best Roofing Company
- How to Pick a Roofing Company
Show Your Best Work Online
Post before and after photos of your roof jobs. These photos work better than anything else because customers can see real results.
According to Roofing Webmasters, 50% of organic traffic comes from long-tail keywords and project photos that people do not expect. Write a short post about each job. Say what the problem was and how you fixed it. This builds trust fast.
Videos also help. Show your team working or explain roof damage to customers. Videos keep people on your site longer.
Pick the Right Roofing Message
Most homeowners need help after storms or leaks. According to RubyHome, 33% of homeowners replace roofs due to leaking and 33% due to storm damage. Talk about these problems on your site. Tell people what signs mean their roof is bad.
Here are the top reasons homeowners call roofers:
- Leaking (33%)
- Storm damage (33%)
- Roof nearing end of life (25%)
- Look and style (3%)
Use Smart Ads and Reviews
Google Ads work for roofers. According to LocaliQ, roofing ads average $11.13 per click and get 3.85% click rates. This means you pay a fair price to reach people searching for roof help right now.
Get more Google reviews. According to BrightLocal data cited by roofing experts, 35% of homeowners say online reviews are their top reason for picking a roofer. Five star reviews beat all other marketing.
Send past customers a text or email asking for a review. Make it easy for them to say yes.
Related articles:
- How Much Does a Roofing Company Make
- How to Start a Roofing Company
- How to Grow a Roofing Company
- Who Is the Best Roofing Company
- How to Open a Roofing Company
- How Much Do Roofing Company Owners Make
- Why Should You Call a Roofer Before Your Insurance Company
- Is Owning a Roofing Company Profitable
- How to Check If a Roofing Company Is Legit
Connect with an experienced roofing solutions to discuss your roofing needs and schedule an inspection.